I’m incredibly grateful for opportunities to contribute to industry news and education. Below are highlights of presentations I’ve given, articles where my insights have been featured, and pieces I’ve authored.
Recently Quoted
- MM+M: 22 things medical marketers love about “The Pitt,” and one they don’t
- EMARKETER: Healthcare Influencers and Creators Report 2026
Speaking Highlights
- BIO Patient Advocacy Changemakers Event: Panelist for When News Breaks… (see post)
- Food Allergy & Anaphylaxis Connection Team (FAACT) Allergy Summit 2025: Contracts for Creators and Monetizing as a Creator (see post) (see slides)
- Minnesota Health Strategy and Communications Network Fall Conference: Leveraging Social Media for Patient Engagement (see post) (see slides)
- Food Allergy & Anaphylaxis Connection Team (FAACT) Digital Influencer Summit 2024: Know the FAACTs about FTC Guidelines (see slides) and Leveraging AI Personally and Professionally (see slides) (see post)
- The Women’s Business Circle Annual Form: Women Leaders Innovating Productivity and Performance (Panelist) (see post)
- The Society of Working Moms: LinkedIn Profile Optimization (see slides) and LinkedIn Content + Connections (see slides)
- The Society of Working Moms: AI for Real Life: How to Leverage It Personally + Professionally (see slides)
- National Council on Marketing and PR for College Communicators: Building Your Personal Brand for Professional Growth
- PRSA Midwest District Conference: Creating Authentic Content With Influencers
- PR News – Social Shake Up: Social Media in a Regulated Environment
- WEGO Health Patient Advocate Webinar: Strength in Words: Finding Your Blogspiration
- PR News – Google Workshop for Communicators: Become a YouTube Distribution Star for Your Organization
- Social Media Breakfast Minneapolis-St. Paul: Leveraging LinkedIn (Panel Moderator)
- Marketers’ Community Twin Cities: Company Branding 2.0: Individuals Building Brand Advocacy and Awareness
- Minnesota Health Strategy and Communications Network: Influencer Identification and Activation
- University of MN Healthcare Physician Leadership Forum: Healthcare & Social Media – Making a Difference
- Food Allergy Bloggers Conference: 10 Keys to Influencer Partnership Success
- West Metro Communicators Connect: Building Relationships With Media + Influencers on Twitter
- Minnesota Health Strategy and Communications Network: Rebranding Allina Health (see slides)
Quoted in the Media
- EMARKETER: Healthcare Influencers and Creators 2026
- Endpoints Biopharma: Move Over KOLs, There’s a New Influencer in Town
- Fierce Pharma: Russia’s Sputnik V nabs first Twitter-verified vaccine handle
- Fierce Pharma: TikTok famous? Pfizer, Moderna, J&J and AZ shoutouts on social media
- MM+M: #Don’tTrollOnMe: How the healthcare industry deals with trolls on social media
- MM+M: New FTC guide clarifies disclosure rules for online influencers
- PRWeek: Facebook and Instagram’s epic outage: Brands and Influencers Weigh the Consequences
- PR Week: Where your favorite YouTube star is taking their talents
- CBS News: Abbott Pays Bloggers for Positive Reviews of Its Similac App
- MM+M: Much ado about mommy bloggers, mobile apps and paid posts
- PR News: Communicators See Strong Possibilities Through Integration of LinkedIn and Microsoft Products
- PR News: Vetting Influencers: 8 Questions to Ask
- MedCity News: Docs find an audience on Periscope
Bylines and Contributions
- Fierce Pharma: How pharma can partner with influencers to build trust
- PR News Chapter Contribution: Influencer Marketing Guidebook – How Smart Google Searches Can Help Your Influencer Effort in 5 Steps
- PR News Book Chapter Contribution: Google for Communicators – How to Find and Work with the Right Brand Influencers Using Google Tools
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