About Us
Strengthening Healthcare Brands Through Human Connection
At Voronyx, we know that people trust other people more than they trust brands or logos, and that genuine connections can inspire people to take action. That’s why we specialize in helping brands elevate trusted healthcare voices to engage patient, caregiver, and HCP communities.
Founded by award-winning strategist and thought leader Missy Voronyak, Voronyx is a boutique agency that is lean by design, giving you direct access to experienced professionals without the unnecessary layers or overhead of large agencies. We have deep experience across healthcare and life sciences, including pharma, medical device, hospital systems, and mental health providers.
We also understand the regulatory pressures healthcare brands face, which are often underestimated by generalist agencies. We know the difference between branded and unbranded campaigns, and why #partner isn't a compliant paid disclosure. The Voronyx team navigates FDA, HIPAA and FTC guidelines with confidence and builds trust with MLR teams because we speak their language.
Many of our team members bring firsthand experience working with brands as previous influencers themselves, from being pitched, to attending events, to creating sponsored content. This perspective sharpens our ability to vet potential partners, anticipate audience response and shape content that resonates. We know what respectful engagement looks like from brands and agencies, because we’ve experienced both the good and the bad.
Like the gemstone onyx that inspired our name, Voronyx is built for strength and protection. We are committed to building strategies that safeguard your brand and earn lasting trust.
Missy Voronyak, Founder of Voronyx
Missy Voronyak is an award-winning healthcare social media strategist with more than two decades of experience across agencies and healthcare organizations.
Missy is known for quickly establishing trust with legal and regulatory teams, ensuring strategies are realistic and review-ready. Her deep experience working with both physicians and patients allows her to help companies approach these key stakeholders with respect to their needs and form effective partnerships.
Her background as a former parenting and food allergy influencer also enriches her professional perspective, blending lived experience with strategic insight.
Missy is passionate about ethical and inclusive communication, with special interests in FTC compliance, mentoring, generative AI, digital diversity and accessibility. She frequently speaks at industry conferences and is quoted by leading trade media on emerging trends.
Missy holds a BA in Public Relations from Drake University’s School of Journalism and Mass Communications.
