Elevating Trusted Healthcare Voices

We help healthcare brands engage meaningfully with patients, caregivers, and healthcare professionals through compliant influencer and social media strategies.

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Creating Trust with Communities

In healthcare, the work we do is deeply personal and focused on improving the lives of patients. However, there’s a gap between what brands stand for and how patients see them, often as large and impersonal. We know how to leverage trusted voices to create real connection and inspire communities to take action.

Obsessed with Healthcare and Compliance

Are you relying on healthcare PR agencies that lack deep influencer experience? Or influencer firms that don’t understand how to work sensitively with patient advocates?

We sit at the intersection of healthcare and influencer marketing, where compliance meets connection. Our team navigates FDA, HIPAA and FTC guidelines with confidence and builds trust with MLR teams because we speak their language.

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Our Core Services, Aligned with Your Strategy

Influencer Marketing

Identify and analyze who is leading conversations in patient and HCP communities to develop compliant strategies and build partnerships with influencers and advocates.

Social Media

Develop and implement comprehensive social media strategies for brands and executives.

Advisory Boards

Plan and moderate advisory boards and focus groups to gather insights from content creators, patient advocates and healthcare professionals.

Workshops

Create and deliver custom workshops for your team to stay ahead of industry trends and challenges.

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Our Clients Are Achieving Meaningful Results

“Our team wanted to engage physicians to learn about their attitudes and behaviors around social media to help inform our strategies. Missy helped us determine the right format for the engagement to ensure we received the insights we needed, and was then instrumental in developing the agenda, facilitating the meeting with physicians and provided a thorough and actionable report coming out of the event. Her experience, social smarts and collaborative spirit were instrumental in this being the success that it was!”

Brendan Ciatti-Miller
Shockwave Medical, Director of Brand Strategy

“I hired Missy and her team to enhance our social media strategy and content for our non-profit health system. She led a collaborative workshop, created a template library, and improved our backend account management and security. Her partnership has been invaluable. We love working with Voronyx and highly recommend them.”

Lauren Hauter, Chief Marketing Officer
Minnesota Masonic Charities

“Missy helped us to create our first engagements within the influencer community. She helped us establish long term relationships with influencers and our summit is still talked about today with those influencers. It was memorable, genuine, and transparent- something that looked very simple was incredibly complex to actually come to fruition.”

Katie Donnini, Senior Director of Patient Advocacy & Stakeholder Management

“Missy’s expertise was invaluable in supporting our digital marketing efforts at a large pharmaceutical company. Her masterful understanding of social media platforms combined with her knowledge of how to delicately engage with rare disease patient influencers were instrumental to our success.”

Marshall Thompson, Rare Disease Consumer Marketing, Global Biopharmaceutical Company

“I've attended many of Missy's social media workshops at advocacy conferences. They are always standing room only! She knows how to engage an audience and teach complex concepts so they are easy to understand. I've learned so much from Missy – she’s helped me use social media to be a better advocate.”

Caroline Moassessi, Founder Gratefulfoodie

“Missy’s strategic vision and creativity were instrumental in the tremendous success of our high-profile community projects for our hospitals and clinics.”

Aimee Pappenfus, Director of Community Impact and Engagement, Allina Health